Match is in many ways uniquely positioned to succeed where others have failed. And unlike Tinder (which is owned by the same parent company as Match) and other more casual apps, Match has a pretty dedicated community of people who are there looking exclusively for serious relationships.Those people, especially when they are paid subscribers, are more inclined to invest the time — even if it’s only requires a few minutes — to craft a video profile.
It’s designed to show “a true image of people”, rather than the - often inaccurate - profile pictures one sees on other sites.Indeed, it was after a couple of dates with women who looked nothing like their pictures that the site's founder, 40-year-old divorce Daniel Freeman, decided it was time for a new offering on the online dating scene.People were happily swiping away, so why add something that was complicated and expensive and not necessarily in demand?For new apps that have attempted to make video their main attraction, it’s proved difficult to build up a sizable user base and moderating all that content to keep the inevitable creeps off the platform is a behemoth task."We’re really clear on what we are and what we’re not.
We’re not going to be for the 19-year-old college student. But if you’re 28 and you’re ready for a real relationship.(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.Partly because there was no need to fix what wasn’t broken.They had both used pictures and information that weren’t fair representations of them at that time.One of the pictures must have been from about 12 years ago. You see people moving, how they speak, whether they’re funny – there is so much information that you gather from a video.” Users are, in fact, asked to upload three videos.If all goes according to plan, Match Stories should be an efficient way to convey what your life is like and what matters to you — "Here's me fishing with my brother," or "I love to travel and have been all over the world," or, even better, "Here are my seventeen beloved Pomeranians." And while a photo and video compilation by itself doesn’t exactly feel revolutionary, the voice over is really the game changer.