It becomes preferable to you because it’s familiar.This is why that annoying earworm you heard on the radio goes from being a mind-numbing “GET IT OUT OF MY HEAD” terror to a guilty pleasure to something you find yourself grooving to… The Exposure Effect works on humans too; increased familiarity with somebody can make them seem more likable and pleasing.
Among these well-acquainted individuals, consensus on measures of mate value was nearly zero. So why is it that people who may not necessarily push our buttons right off the bat become much more attractive to us? This is because of a psychological quirk that marketers have long exploited: the Exposure Effect.When you’re exposed to something repeatedly, you tend to develop a taste for it.We associate those feelings with that person and develop a new appreciation for them, a fondness for the things that make them uniquely doesn’t automatically mean that two people are going to fall in love.After all, anyone – and I’m including myself in this – who’s played the Platonic Best Friend Backdoor Gambit has their tale of woe for being trapped “in the Friend Zone”.Others, like physical attractiveness and athleticism, are inheritable traits that help assure the child’s own reproductive success.
Except science has shown that this isn’t strictly true.– stir certain instincts in us all but attractive people also benefit from the halo effect.Because they’re good looking, they’re seen as being more trustworthy, kinder and smarter – all very attractive traits to have.And by virtue of being more attractive, they tend to have more attractive girlfriends and wives – after all, people tend to date other people at their “level” of attractiveness, no?One would assume that the plain, even homely, people out there are for all intents and purposes, shit out of luck. In fact, the attractiveness of physical looks changes rather drastically over time.Jonah Hill is somewhat less so while Steve Buscemi is considerably less physically attractive.